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Skyhook’s Tools = Music + People + Location
Geosocial music? Listen up: After integrating Skyhook‘s Local Fave’s toolkit, deploying geosocial features, Intersect World LLC‘s music apps experienced a growth spurt and has seen over 2.5 million...
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Skyhook’s Morgan: Leveraging the ‘Plumbing’ Behind Hyperlocal
With all of the focus on location-aware devices these days, the companies whose technology powers those locating systems have become even more important. Skyhook uses WiFi access points, cellular...
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Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups. Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News) Despite earning the title...
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PODCAST: This Week in Location-Based Marketing — Groupon, Roamler
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s...
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Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology. Patch Sets Records for Traffic and Revenue (FishbowlNY) Patch, AOL’s network of hyperlocal news sites, enjoyed May...
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PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s...
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Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek) The so-called...
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Why Marketers Need to Consider Context — Not Just Audience
If desktop advertising was built on audiences, mobile marketing is shaped around context. On mobile, a moment — a walk home from work or a sunday stroll — says as much about our needs as consumers as...
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LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works;...
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Solving the Dirty Data Problem in Location-Based Advertising
Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising...
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LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Nadaam Cashmere + Cleanly, Hurd,...
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Foot Traffic Analysis Shows Height of Black Friday Retail Bump
The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores...
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These 6 Location Data Providers Are Changing the Way Brands Target Consumers
This post is the latest in our “Targeting Location” series. It’s our editorial focus for the month of March, including topics like location-based ad targeting, attribution, and privacy. See the rest of...
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PODCAST: This Week in Location-Based Marketing — Groupon, Roamler
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s...
View ArticleClik here to view.
Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology. Patch Sets Records for Traffic and Revenue (FishbowlNY) Patch, AOL’s network of hyperlocal news sites, enjoyed May...
View ArticleClik here to view.
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s...
View ArticleClik here to view.
Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek) The so-called...
View ArticleClik here to view.
Why Marketers Need to Consider Context — Not Just Audience
If desktop advertising was built on audiences, mobile marketing is shaped around context. On mobile, a moment — a walk home from work or a sunday stroll — says as much about our needs as consumers as...
View ArticleClik here to view.
LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works;...
View ArticleClik here to view.
Solving the Dirty Data Problem in Location-Based Advertising
Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising...
View Article
